III SEMESTER
PAPER – XIII - BUSINESS LAW
UNIT – I
Commercial Law – Introduction – Sources Nature and Kinds of Contract – Elements of a Valid Contract – Formation of Contract.
UNIT – II
Contingent Contract Quasi Contract – Performance of a Contract – Discharge of a Contract – Remedies for breach of Contract.
UNIT – III
Contract of Indemnity and Guarantee – Bailment – Pledge.
UNIT – IV
Agency – Creation of Agency – Kinds of Agent – Rights and Duties of Principal and Agent - Relation of Principal and third parties – Termination of Agency.
UNIT – V
Sale of goods – Sale and Agreement to sell – Condition and Warranties – Transfer of Property – Transfer of title – Performance - Remedies for breach – Unpaid Seller - Rights of unpaid seller – Auction sale – Rules relating delivery of goods.
SEMESTER – III
Skill Based Elective Paper – II - ADVERTISING
UNIT-I
Origin and Meaning of Advertising – Definition – Characteristic.
UNIT-II
Recent trends in Advertising of a Product.
UNIT-III
Advertising and Promotion Mix - Factors.
UNIT-IV
Functions of Advertising – Commercial Functions – Social Functions.
UNIT-V
Advantages of Advertising – Manufacturers – WholeSalers - Consumers
SEMESTER – III
Skill Based Elective Paper – III - SALESMANSHIP
UNIT-I
Definition of Salesmanship – Features - Objectives
UNIT-II
Recruitment of a Salesman – Qualities of a good salesman.
UNIT-III
Advantages of Salesmanship – Distinction between Salesmanship and Advertising.
UNIT-IV
Types of Salesmanship
UNIT-V
Functions, Duties and Responsibilities of a Salesmanship
PAPER – XIV - CORPORATE ACCOUNTING - I
UNIT – I
Issue of Equity Shares – At par, at premium and at discount – Forfeiture and Re-issue.
UNIT – II
Issue of preference shares – Redemption of Preference Shares
UNIT – III
Issue of Debentures and Redemption of Debentures – Various Methods of Redemption.
UNIT – IV
Underwriting of Shares – Valuation of Goodwill and shares.
UNIT – V
Profits prior to incorporation – Preparation of Final Accounts of Companies.
PAPER – XV - PRINCIPLESS OF MARKETING
UNIT – I
Definition and Meaning of Marketing – Modern concept of marketing – marketing and selling – marketing functions – Buying – Transportation – Warehousing – standardization – Grading – Packaging.
UNIT – II
Buyers behaviour – Buying motive – market segmentation – marketing strategies – product planning and development – introduction of a new product.
UNIT – III
Product Life cycle – Product Diversification – pricing methods.
UNIT – IV
Promotional methods – Advertising – Publicity – personal selling - Sales promotion.
UNIT – V
Marketing Research – Importance in Marketing decisions – marketing of industrial products – marketing of consumer products – marketing of services – marketing of agricultural products.
PAPER – XVI - DATE BASE MANAGEMENT SYSTEM
UNIT – I
Introduction : Database system Application – Database system Vs File systems – View of Data – Data Model – Database Languages – Database Users an Administrators – Transaction Management – Database System Structure. Data Model: ER-Model – Basic Concepts – Constraints – Keys – Design Issues – Entity Relationship Diagram – Weak Entity set – Extended ER Features.
UNIT – II
Relational Model : Structure of Relational Databases – Relational Algebra – Modification of the database Views – Tuple Relation calculus – Domain Relational calculas. SQL: Background – Basic Structure – operations – Aggregate functions – Null Values – Neste. Sub queries – Views – Complex Queries – Modification of the database – Joined Relation – Data definition language, Other relation languages: Query by example – Modifications of database.
UNIT – III
Integrity and Security: Domain Constraints – Referential integrity – assertions – Triggers – Security and Authorization – Authorization in SQL – Encryption and Authentication.
Relational Database Design: First Normal form – Pitfalls in relational database design – Functional Dependencies – Decomposition – Desirable Properties of Decomposition – Boyce Code Normal Form (BCNF) – Third Normal Form – Fourth Normal Form.
UNIT – IV
Databse system Architectures: Centralized and Client – Server Architectures – Server System Architectures- Parallel Systems – Distributed Systems – Network types. Distributed Databases: Homogeneous and Hetrogeneous Databases – Distributed Data Storage – distributed transactions – Commit Protocols- Availability – Hetrogeneous Distributed Databases – Directory Systems.
UNIT – V
Network Model: Basic Concept – Data Structure Diagrams – DBTG CODASYL Model – DBTG Data Retrieval Facility – DBTG Update Facility – DBTG set Processing facility – Mapping of networks to files.
Hierarchical Model: Basic concepts – Tree Structure Diagram – Data Retrieval Facility – Update Facility – Virtual Records – Mapping of Hierarchies to files.
PAPER – XVII - BUSINESS STATISTICAL METHODS (ALLIED)
UNIT – I
Introduction – Collection and Tabulation of Statistical data – Frequency Distribution – Measure of Central Tendency – Mean, Median, Mode, Harmonic Mean and Geometric Mean, Combined Mean.
UNIT – II
Measures of Dispersion – Range – Quartile deviation – Mean Deviation – Standard Deviation and their Co-efficient. Measure of Skewness – Karl Pearson and Bowley’s Co-efficient of skewness.
UNIT – III
Correlation – Types of Correlation – Measures of Correlation – Karl Pearson’s co-efficient of correlation – Spearman rank correlations co-efficient.Simple regression analysis – Regression equation, Fitting of Regression lines – Relationship between Regression Co-efficient and Correlation co-efficient.
UNIT-IV
Index Number, Definition of Index Numbers, Uses problems in the constructions of index numbers. Simple and Weighted Index numbers. Chain and Fixed base index – Cost of living index numbers.
UNIT – V
Analysis of Time Series – Definition – Components of Time Series, Uses, Measures of Secular trend, Measure of Seasonal Variation. Method of simple average only.