III SEMESTER

PAPER – XIII - BUSINESS LAW

UNIT – I

Commercial Law – Introduction – Sources Nature and Kinds of Contract – Elements of a Valid Contract – Formation of Contract.

UNIT – II

Contingent Contract Quasi Contract – Performance of a Contract – Discharge of a Contract – Remedies for breach of Contract.

UNIT – III

Contract of Indemnity and Guarantee – Bailment – Pledge.

UNIT – IV

Agency – Creation of Agency – Kinds of Agent – Rights and Duties of Principal and Agent - Relation of Principal and third parties – Termination of Agency.

UNIT – V

Sale of goods – Sale and Agreement to sell – Condition and Warranties – Transfer of Property – Transfer of title – Performance - Remedies for breach – Unpaid Seller - Rights of unpaid seller – Auction sale – Rules relating delivery of goods.

SEMESTER – III

Skill Based Elective Paper – II - ADVERTISING

UNIT-I

Origin and Meaning of Advertising – Definition – Characteristic.

UNIT-II

Recent trends in Advertising of a Product.

UNIT-III

Advertising and Promotion Mix - Factors.

UNIT-IV

Functions of Advertising – Commercial Functions – Social Functions.

UNIT-V

Advantages of Advertising – Manufacturers – WholeSalers - Consumers

SEMESTER – III

Skill Based Elective Paper – III - SALESMANSHIP

UNIT-I

Definition of Salesmanship – Features - Objectives

UNIT-II

Recruitment of a Salesman – Qualities of a good salesman.

UNIT-III

Advantages of Salesmanship – Distinction between Salesmanship and Advertising.

UNIT-IV

Types of Salesmanship

UNIT-V

Functions, Duties and Responsibilities of a Salesmanship

PAPER – XIV - CORPORATE ACCOUNTING - I

UNIT – I

Issue of Equity Shares – At par, at premium and at discount – Forfeiture and Re-issue.

UNIT – II

Issue of preference shares – Redemption of Preference Shares

UNIT – III

Issue of Debentures and Redemption of Debentures – Various Methods of Redemption.

UNIT – IV

Underwriting of Shares – Valuation of Goodwill and shares.

UNIT – V

Profits prior to incorporation – Preparation of Final Accounts of Companies. 

PAPER – XV - PRINCIPLESS OF MARKETING

UNIT – I

Definition and Meaning of Marketing – Modern concept of marketing – marketing and selling – marketing functions – Buying – Transportation – Warehousing – standardization – Grading – Packaging.

UNIT – II

Buyers behaviour – Buying motive – market segmentation – marketing strategies – product planning and development – introduction of a new product.

UNIT – III

Product Life cycle – Product Diversification – pricing methods.

UNIT – IV

Promotional methods – Advertising – Publicity – personal selling - Sales promotion.

UNIT – V

Marketing Research – Importance in Marketing decisions – marketing of industrial products – marketing of consumer products – marketing of services – marketing of agricultural products.

PAPER – XVI - DATE BASE MANAGEMENT SYSTEM

UNIT – I

Introduction : Database system Application – Database system Vs File systems – View of Data – Data Model – Database Languages – Database Users an Administrators – Transaction Management – Database System Structure. Data Model: ER-Model – Basic Concepts – Constraints – Keys – Design Issues – Entity Relationship Diagram – Weak Entity set – Extended ER Features.

UNIT – II

Relational Model : Structure of Relational Databases – Relational Algebra – Modification of the database Views – Tuple Relation calculus – Domain Relational calculas. SQL: Background – Basic Structure – operations – Aggregate functions – Null Values – Neste. Sub queries – Views – Complex Queries – Modification of the database – Joined Relation – Data definition language, Other relation languages: Query by example – Modifications of database.

UNIT – III

Integrity and Security: Domain Constraints – Referential integrity – assertions – Triggers – Security and Authorization – Authorization in SQL – Encryption and Authentication.

Relational Database Design: First Normal form – Pitfalls in relational database design – Functional Dependencies – Decomposition – Desirable Properties of Decomposition – Boyce Code Normal Form (BCNF) – Third Normal Form – Fourth Normal Form.

UNIT – IV

Databse system Architectures: Centralized and Client – Server Architectures – Server System Architectures- Parallel Systems – Distributed Systems – Network types. Distributed Databases: Homogeneous and Hetrogeneous Databases – Distributed Data Storage – distributed transactions – Commit Protocols- Availability – Hetrogeneous Distributed Databases – Directory Systems.

UNIT – V

Network Model: Basic Concept – Data Structure Diagrams – DBTG CODASYL Model – DBTG Data Retrieval Facility – DBTG Update Facility – DBTG set Processing facility – Mapping of networks to files.

Hierarchical Model: Basic concepts – Tree Structure Diagram – Data Retrieval Facility – Update Facility – Virtual Records – Mapping of Hierarchies to files.

PAPER – XVII - BUSINESS STATISTICAL METHODS (ALLIED)

UNIT – I

Introduction – Collection and Tabulation of Statistical data – Frequency Distribution – Measure of Central Tendency – Mean, Median, Mode, Harmonic Mean and Geometric Mean, Combined Mean.

UNIT – II

Measures of Dispersion – Range – Quartile deviation – Mean Deviation – Standard Deviation and their Co-efficient. Measure of Skewness – Karl Pearson and Bowley’s Co-efficient of skewness.

UNIT – III

           Correlation – Types of Correlation – Measures of Correlation – Karl Pearson’s co-efficient of correlation – Spearman rank correlations co-efficient.Simple regression analysis – Regression equation, Fitting of Regression lines – Relationship between Regression Co-efficient and Correlation co-efficient.

UNIT-IV

           Index Number, Definition of Index Numbers, Uses problems in the constructions of index numbers. Simple and Weighted Index numbers. Chain and Fixed base index – Cost of living index numbers.

UNIT – V

           Analysis of Time Series – Definition – Components of Time Series, Uses, Measures of Secular trend, Measure of Seasonal Variation. Method of simple average only.